The Market Building, Brentford

The conversion of The Market Building in Brentford was the third of three projects carried out for Verve, a small, innovative housing developer. The project involved turning what had been offices into swanky residential apartments fitted out on a tight budget.

The theme chosen was “Mad-Men” after the US TV series, which was of the same period as the original building and encapsulated a style consistent with Verve's commercial objectives. The aim was to appeal to a much younger market; hence the use of bright colours, modern materials and funky furniture including vintage re-used and re-upholstered items, all demonstrating that style does not have to be expensive.